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2009 Virtual Aftermarket eForum
September 30, 2009

 
Wednesday, September 30 - General Session Presentations – All Times are Eastern
9:30am EDT Virtual Aftermarket eForum Opens (booths available for visiting)
10:00am – 11:00am EDT Multi-Enterprise Data Management in the Auto Aftermarket
Speaker: Jay Yanko, Director, Global Data Synchronization, EdgeNet

The challenges faced by the Automotive Aftermarket for product data are formidable. Mastering the balancing act between suppliers, receivers, standards such as AAIA & GS1 and relationship-dependent information is a large and expensive proposition. In today’s economy businesses on both sides of the supply chain cannot afford to miss opportunities to use product information to drive down costs, strengthen customer relations and to sell more. Yanko will draw from his experience with massive retailers to present the case for collaborative data management across multiple enterprises.

11:00am – 11:30am EDT Scheduled Chat with Jay Yanko
12Noon – 1:00pm EDT
 
Demystifying Social Media – from a Strategic Marketing Perspective
Speaker: Jonathan Ressler, Social Media Expert, Brand Noise Reduction Laboratory, Inc.

This presentation is for senior marketing and communications executives who want to better understand how brands can leverage social media to meet their objectives in the current economic environment. Jonathan will cover Social Media 101, basic social media guidelines for your brand, an explanation of top social media applications and case studies of how brands use social media to achieve results.
1:00pm – 1:30pm EDT Scheduled Chat with Jonathan Ressler
2:00pm – 3:00pm EDT Internet Data Exchange ™: Pointing EDI in the Right Direction
Speaker: Steve Smith, President & CEO, Gcommerce


Steve Smith will explain how automated purchasing over the internet can transform your business and not break your pocketbook. Electronic document exchange has been the most powerful, underutilized technology for decades. Smith will discuss a new approach to unlocking the ROI and business improvements that can be found in automating document exchange over the Internet.
3:00pm – 3:30pm EDT Scheduled Chat with Steve Smith
4:00pm – 5:00pm EDT Collaborating to Optimize Your Inventory Results
Speaker: Max Buchanan, Director of Sales, Heavy Duty & Automotive, Datalliance

In other industries, suppliers and distributors routinely collaborate on inventory optimization for increased sales and turns along with reduced lost sales – but not so in the automotive aftermarket. Max Buchanan will explore the risks and rewards of collaborative and vendor-managed inventory practices. Max will also cite case studies of the ROI and business benefits realized by those who practice collaborative inventory planning.

5:30pm EDT Aftermarket eForum Closes
 

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